- Publishing-related services
-- for authors and those hoping to be, whether pursuing traditional or
self-publishing opportunities. Especially geared to nonfiction and niche
topics, and supported by aggressive efforts in obtaining publicity plus
arranging for retail distribution/online availability with
multi-pronged strategies for driving $ales. Also includes
cross-promotion of related business-enhancing objectives. Can also
assist with the creation of specialty ebooks designed for private
distribution/direct sale as well as developing corporate partnerships
for bulk sale opportunities. Also offering bespoke Life Journey books for personal vs. commercial purposes.
- Specializing in highly tailored one-to-one business development
(sourcing alliances, proposals, and negotiations); also uncovering
specialty marketing opportunities to effectively reach niche audiences.
Recently created marketing that secured Universal Studios Orlando as a new client for a small artisan furniture manufacturer here in N. California -- with great results.
- Comprehensive Media Relations & Representation for entrepreneurs, companies & nonprofits.
One thing these three clients had in common? They had ZERO media credits prior to retaining Renaissance (as is typical for clients of ours):
On behalf of a boutique hedge fund in San Francisco, Lighthaven Capital, LLC, its founder and Chief Investment Officer, Eric Chung, was quoted multiple times in a comprehensive article on his company's core offering in U.S. News & World Report -- whose website ranks in the top 850 globally. This was followed by our client being interviewed for a MAJOR article in Entrepreneur - one which was featured on the Finance page on their website (that's Eric in the cobalt blue shirt in the screenshot, below). In working with this same journalist on his behalf, the mega interview was subsequently published as a freestanding article on him in Authority Magazine which profiles "top lessons & top authorities," and also appeared as a feature in Thrive Global (Arianna Huffington's newest enterprise):
Click to enlarge screenshot (will open in new browser window).
Sourced and pursued a special series of CNN's for a nonprofit client, Homes of Hope Int'l., resulting in two days of filming their organization on-location for this featured video segment and article for Impact Your World (also aired 5x on TV).
Brokered celebrity spokesperson contract on behalf of DeeDee Marcelli, Emmy-nominated Celebrity Makeup Artist: Chella product launch in Manhattan w/ top tier media.
Obtained MAJOR publicity coup(s) on
behalf of Homes of Hope International (nonprofit)* -- 3.5 page feature
spread on their life-changing work on behalf of the poor in People Magazine's Collector's Edition of American Heroes
Print edition (only), was featured on newsstands May - August plus @
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Earlier feature profile article including the founder/president of the organization being named People's "HERO OF THE WEEK" article featured on People's homepage (screenshot).
Read article and view the 4:30 min. video interview plus secured top tier Christian as well as mainstream media for their 25th mega anniversary celebration. See details in the comprehensive Press Room we created on their behalf. This was the first major media the organization's received in their quarter century of service to the poorest of the poor in third world countries.
The article/video joins People's "Heroes Among Us" section. People.com is ranked by traffic in the top 130 websites in the U.S. and top 550 globally.
Also secured a testimonial from the U.S. Secretary of Commerce, Penny Pritzker, who had previously participated as a volunteer homebuilder with the organization.
(* Homes of Hope is the primary project of Youth With A Mission (YWAM) San Diego/Baja.)
(NOTE: links will open in new browser window.)
Obtained top-tier media on behalf of the Plumas County Tourism Council: 3-page FEATURE spread in the SUNDAY Travel section of the L.A. Times: 5 articles total including the cover story (plus promo teaser on the newspaper's FRONT page) -- main article similarly featured on their website.
This mega coverage was followed by ANOTHER feature article in the Travel section just three weeks later highlighting the region's golfing and including 7 large captioned photos -- another media homerun for this tourism-reliant region. (NOTE: links will open in new browser window.)
Subsequently brokered four celebrity endorsement/participation
contracts on behalf of the kids-only website, Yoursphere.com, with TV
hosts of kid-friendly shows on Animal Planet, Nickelodeon, ABC, and a
teenage Sony/Columbia country singer/songwriter. Here's the press release announcing the project's launch with the first two stars posted on their companion site, YoursphereForParents.com. (NOTE: links will open in new browser window.)
- Interim or adjunct marketing services for companies and organizations
- Innovative & strategic planning including comprehensive marketing plans
- Outsourced project management
- Creation of communication materials including brochures, postcards, videos, as well as targeted content strategies
- Trade shows - sourcing, signage, promo, and business development strategies
- Value-laden marketing research - including conducting focus groups
- Seasoned publicity strategies* (regional or national) & highly customized press kits -- see overview of media credits (rotating graphic)
- Writing projects
(e.g. speeches, ghostwriting, white papers, corporate profiles, press
releases, strategic correspondence, copywriting, etc.). Member, National
Writers Union, American Writers & Artists (AWAI provides advanced
See online portfolio for an array of prior client project samples. (NOTE: links will open in a new browser window.)
In light of the seismic shift in what used to be called the PR arena
now incorporating the tidal wave of social media, when asked to work on
new projects for clients, we
utilize our expertise in crafting core promotional messaging &
cultivating exposure for our clients via our individually tailored print, broadcast
& online publicity strategies -- focusing on regional and/or
national media as well as specialty niche/industry publications.
See a more comprehensive overview of our media credits on the Publishing Services page.
In also overseeing
integrated campaigns and consulting on best practices for social media
outreach, we have a partnership with a stellar national PR firm with 20+
yrs. experience who have been on the forefront of developing and
implementing innovative social media strategies for leveraging Facebook,
Twitter, et al.
Remember....ALL our services are RE$ULT$-driven -- so you're investing in your business's profitability when Renaissance works on your behalf!As our work is highly customized, pricing is individually tailored to each project- will quote.
Hourly work is tracked in 15-minute increments and detailed invoicing is supplied monthly or at project intervals. Contracts over 20 hours receive 20% discount.
For advertising projects, our agency discounting for ad buys (normally 15%) is passed along directly to you, the client.
Deep discounts (up to 50%) available for nonprofit organizations (requires pre-approval to ensure shared values).
Detailed marketing plan - pricing varies depending upon scope desired, will quote. Mini "action plans" also
available. Comprehensive marketing plan typically includes in-depth
interview of principal(s), independent market research, analysis of
client's budget and resources for marketing, structured action plan with
specific goals and timelines delineated.
Read more about what other clients have to say about their firsthand experiences with our services on
|The sooner we connect, the sooner we can get underway on YOUR project's behalf...!