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...truth
be told, I delight in the written word (maybe it's the Irish in me) ~
so I relish any excuse to put that affinity to use! And, after all the
years writing under quick-turnaround PR pressure, I'm f-a-s-t,
too. But, most importantly, I strive to capture the appropriate "voice"
for a given piece based on the target demographic.Member:
- National Writers Union
- American Artists & Writers, Inc. (AWAI provides advanced copywriting training)
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Press releases, 6 samples plus view two recent press releases issued for mega-event featuring Olympic athletes here |
Wrote this "How-to Publicity Primer" for nonprofits which was featured on the homepage of NonprofitInformation.com (fall 2016) (NOTE: links will open in new tab or window).
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Lambert Bridge Winery chef bio |
Alderbrook Winery staff bios (when under previous ownership) |
"Upbeat Times" profiles:
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"How-to" author PR article published awhile ago by the National Writers Union in their national members magazine, American Writer. (While I had originally titled the piece, "Spin-It-Yourself Author PR," the article ran with the headline, "Marketing Your Wares.")
Makeup artist's ad (in a wedding venue's guide) |
Bio (story form) for author client |
Vacation rental (resort property description) |
Article on domain names published in North Bay Business Journal (written in 2001 but still relevant) |
Land development article for Realtor |
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...the page layout's only as good as the CONTENT though! (And, yup, I'm always involved in that aspect too.) |
22 pg. catalogue, 5 1/2" x 8 1/2" format cover and inside sample |
Book cover - Before (from client) & AFTER |
Book flyer |
Client's 15-page presentation streamlined into a 3-panel (legal sized) brochure |
Avant-garde style resume |
Event flyer - Before (from client) & AFTER, financial services firm including newly-designed logo (click link to jump to section below) |
Order form (audiobook company) |
2 different Christmas cards for client's use left card right card |
Real estate flyer, Marin County |
Professional resume (author) |
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...the
client's always "the boss" of course in terms of the ultimate design.
One priority for me is to keep a close eye on navigation (e.g ease of
use) for the oh-so-cherished visitor. After all, so much effort is expended in GETTING them to
the site, certainly don't want them frustrated once there! Last but
certainly not least, I employ a consistent focus on the marketing goal
of a given website along with...y'know...perty colors & pics, etc.
(wink) |
National event management firm full website design/mgmt. since 1998 |
Republican National Convention 2012, 2008 & 2004 on behalf of event mgmt. firm client, LogiCom Project Management, LLC (NOTE: each of these webpages served as registration portals for Convention attendees -- my work was wholly non-political in nature.) |
Contractor's webpage (including creating domain name) |
Redesign of website for specialty insurance firm |
Law firm "Before" (see "After" ) |
Law firm "AFTER" (including creating new domain name)
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Real Estate (individual property page) |
Real Estate (full site, owner now deceased) |
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...as
a policy, I pass along my 15% agency discount directly to my clients --
so that's provided as a $avings benefit for you. I also aggressively negotiate ad placement
which is KEY. As with desktop publishing, to me an ad is a combination
of marketing message and creating visibility for the client's business
development goals. I often employ visual tricks to drag the eye
(kicking and screaming!) over to the part of the printed page with my
client's ad. Frankly, I'm not interested in creating the most "beautiful" ad per se --
instead my primary goal is for it to be effective. |
Magazine ad, full-pg., 4-color author & executive coach |
Magazine ad, full-pg., 4-color audiobooks |
Newspaper ad
author's event |
Digital magazine ad for design trade publication
Oversized Postcard (to the architectural trade) |
Easel placard for trade show (24" x 36" finished size)
8' x 3' banner for trade show |
Newspaper ad, casino
Magazine ad for educational event |
Animated (web) ad click to see full-size + rotation |
Animated (web) ad click to see full-size + rotation |
"Before" client-designed ad.......................... |
& "AFTER" (local newspaper ad) |
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"Your
business identity" ~ need I say more? Anything iconic should be
relevant. Here, you see a compass employed for a financial services
firm (have to set the right course, after all), a diamond for Diamond
Baker, LLP (admittedly that was a tough concept to come up with)...and
a vintage image appropriate for an insurance brokerage catering to
Native American casinos. I would welcome the chance to do more of this
stimulating sort of design/marketing project. |
Specialty insurance firm new stationery & business cards
Financial services firm new logo + letterhead |
Law firm new logo + letterhead (MS Word template)
new logo design for nonprofit |
Counseling practice new logo, letterhead, and business card
Makeup Artist's card |
General Contractor's
new logo & business card |