ince 1992, I have thrived on assisting a variety of entrepreneurs, businesses, and nonprofit organizations on a wide array of projects (f/t since 1998). So, here on one tidy (albeit decidedly long!) page, is a sampling of the diversity of services I offer and individual examples of work produced on my client's behalf over the years. Click on each link to see the full-size image.

While I always welcome one-time projects, I'm most interested in long-term associations at this juncture. Probably my favorite opportunity was serving for 6 mos. as Interim Director of Marketing for Hopland Sho-Ka-Wah Casino where I replaced 2 full-time employees (while billing only 20 hours per week). During my tenure, I oversaw their $1.2M marketing budget which I cut by 6% while achieving record attendance and "drops" (revenue) for the casino. Not bad for a part-timer, 'eh?

NOTE: each link in this page will open in a NEW browser window (while the window for this page will remain open) -- you may need to DEACTIVATE your browser's pop-up blocker for this feature to function correctly.)

	...truth be told, I delight in the written word (maybe it's the Irish in me) ~ so I relish any excuse to put that affinity to use! And, after all the years writing under quick-turnaround PR pressure, I'm f-a-s-t, too. But, most importantly, I strive to capture the appropriate "voice" for a given piece based on the target demographic (and have also just completed an advanced copywriting course).
Lambert Bridge Winery chef bio	Alderbrook Winery staff bios (when under previous ownership)
Mentor to inventors: profile (the Sawyer Center is funded by the State of California)	"How-to" PR article published by National Writer's Union in their national members magazine
Press releases, 4 samples	Makeup artist's ad (in a wedding venue's guide)
Bio (story form) for author client	Getaway rental (resort property description)
Article on domain names published in North Bay Business Journal (written in 2001 but still relevant)	Land development article for Realtor
	...the page layout's only as good as the CONTENT though! (And, yup, I'm always involved in that aspect too.)
22 pg. catalogue, 5 1/2" x 8 1/2" format cover and inside sample	Event flyer - Before (from client) & AFTER, financial services firm including newly-designed logo (click link to jump to section below)
Book flyer	Professional resume (author)
Avant-garde style resume	Nonprofit Annual Report Goodwill Industries (mid-90's)
Order form (audiobook)	2 different Christmas cards for client's use left card right card
Real estate flyer, Marin County	Real estate flyer, Lake Tahoe area
	...the client's always "the boss" of course in terms of the ultimate design. One priority for me is to keep a close eye on navigation (e.g ease of use) for the oh-so-cherished visitor. After all, so much effort is expended in GETTING them to the site, certainly don't want them frustrated once there! Last but certainly not least, I employ a consistent focus on the marketing goal of a given website along with...y'know...perty colors & pics, etc. (wink)
Event management firm full website design/mgmt. since 1998	Republican National Convention 2008 & 2004 on behalf of project mgmt. firm client, LogiCom (NOTE: this was attendee registration portal, work was non-political in nature.)
Law firm "Before" (see "After )	Law firm "AFTER" (including new domain name)
Real Estate (individual property page)	Real Estate (full site, owner now deceased)
	...as a policy, I pass along my 15% agency discount directly to my clients -- so that's a $aving$ for you. And I aggressively negotiate ad placement which is KEY. As with desktop publishing, to me an ad is a combination of marketing message and creating visibility for the client's business development goals. I often employ visual tricks to drag the eye (kicking and screaming!) over to the part of the printed page with my ad. Frankly, I'm not interested in creating the most "beautiful" ad -- instead I want it to be effective.
Magazine ad, full-pg., 4-color author/executive coach	Magazine ad, full-pg., 4-color audiobooks
Newspaper ad author's event	newspaper ad, casino Magazine: 4-color 1/4" page ad for educational event
Easel placard (24" x 36" finished size) 8' x 3' banner, 4-color	Can also create oversized materials such as these for Trade Show use (banners, easel signage, flyers + overall booth design)
Animated (web) ad click to see full-size + rotation	Animated (web) ad click to see full-size + rotation
"Before" client-designed ad..........................	& "AFTER" (local newspaper ad)
	"Your business identity" ~ need I say more? Anything iconic should be relevant. Here, you see a compass employed for a financial services firm (have to set the right course, after all), a diamond for Diamond Baker, LLP (admittedly that was a tough concept to come up with)...and a vintage image appropriate for an insurance brokerage catering to Native American casinos. I would welcome the chance to do more of this stimulating sort of design/marketing project.
Financial services firm new logo + letterhead	Law firm new logo + letterhead (MS Word template)
Insurance brokerage new logo + letterhead (dated)	Makeup Artist's card Consulting firm

THANKS for taking the time to review some of my past work. You can learn more about my background and clients (including client testimonials) on my website and I'm happy to provide client contact info., etc. - just say the word! You might also want to review my profile (including a dozen recommendations at present).