Renaissance is supported by a talented collection of professionals representing many decades of seasoned expertise in a variety of business sectors. We believe that producing the best work starts with having alliances with the best people...and we do. S.A. "Sam" Jernigan is the founder and principal of Renaissance Consultations. She is responsible for client services, directly oversees all strategic marketing planning and programs, and is vitally hands-on in all aspects of the business.

A California native, Sam was born and raised in the Los Angeles area where, at 19, she managed the field office of Assemblyman Bill McVittie (D-65th District) while accomplishing her undergraduate work in Political Science at California State Polytechnic University (Cal-Poly), Pomona. Over the years, she has been retained as paid staff for various political campaigns including serving as media liaison on behalf of a consortium of Northern California tribes for the landmark "Yes on Proposition 5" campaign in 1998 -- the California Indian Self-Reliance Initiative which legalized tribal gaming in the state.

Shortly after that electoral victory, she was asked by one of the tribes to step in on short notice and run their casino's marketing department on an interim basis and oversee their $1.2M promotional program, replacing two f/t staffers who had been fired. For 6 months she did just that -- solo -- fulfilling the staff duties allocated at 80 hrs. per week but billing only 20 hrs. per week. Working off-site, she achieved record attendance and "drops" (revenue) for the casino during this period while cutting their swollen marketing budget by 6%, resulting in annualized savings of 72K for them. Doing more with le$$ is a key business philosophy of hers.

With over two decades of savvy business acumen, she has created and directed a variety of brand development, marketing, and promotional programs on behalf of individuals and companies in the diverse arenas of politics, book publishing, real estate, financial services, interior design, wine, etc., and has also worked with nonprofit organizations to achieve their marketing/public outreach objectives. These projects have been local, regional, as well as national in scope.

NOTE: we work primarily on referral as well as on a repeat basis for previous clients.

Accomplishments include:

• Designing online registration portals for two national political conventions and a U.S. Presidential Inaugural on behalf of the event production firm, LogiCom Project Management, a longtime client (this work with LogiCom is always non-political in nature).

• Designing, launching, and managing over a dozen [predominantly nonfiction] book campaigns on behalf of author clients -- including landing top-tier national as well as regional print and broadcast media on their behalf (e.g. Elle, USA Weekend, ABC News, NBC News, et al. including acquiring a booking on Oprah for a first-time author).
  
  
• Brokering five celebrity product endorsement deals. One involved rep'ing "the talent" (an Emmy-nominated L.A. celebrity makeup artist) for a 12 mo. contract with a high-end skin care company; the other four were on behalf of Yoursphere.com (a kids-only social networking site) in sourcing and securing TV stars from kid-friendly shows plus a Sony/Columbia teen recording artist/songwriter to serve as official endorsers/brand amabassadors. Renaissance handled all aspects of these projects from research, to pitching, through negotiations, contract development, and marketing concept/rollout.

• Facilitating three book deals for author clients, including with the mega business publisher, J. Wiley & Sons.

  

• Arranging all marketing and securing extensive Bay area PR for a "Fight Night" event featuring boxing legend, "Sugar" Ray Leonard as special Celebrity Guest (top ticket price: $125, attendance was nearly SRO w/ 1350+ attendees). (photo, right)

• A 4-yr. project via LogiCom Project Management with the pharmaceutical industry's "Partnership for Prescription Assistance" nationwide bus tour project which entailed working personally from time to time with celebrity spokesmen, Montel Williams, and Jerry ("The Beaver") Mathers (photos, below) while traveling to nearly 20 different states and representing the PPA's interests to elected officials, physicians, social workers, educators, journalist, and disseminating Rx assistance information to the public.

  

Additionally, other Renaissance team members draw from a variety of backgrounds in direct marketing, entertainment, event production, publishing, and videography, etc.

Renaissance Consultations was established in San Francisco's Northbay region in the late-90's and relocated in 2004 to the tranquility of California's Sierra foothills, appx. one hour east of Sacramento.

Key affiliates are located in Southern California as well as Nashville and Florida to fully service our expanding client base.

e greatly value our clients, and it shows. Be assured, we strive to bring the utmost in integrity, diligence, and resourcefulness to our work on your behalf...