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Sam Jernigan, Publishing Consultant
S.A. "Sam" Jernigan
Director of Business Development


Whether you’re already a published author

....OR just hoping to be

Welcome!

Having spent well over a decade in the publishing trenches, I can speak firsthand to the sea changes which have occurred in this venerable industry…and which are leaving so many authors and would-be authors feeling adrift (or downright shipwrecked!). It’s all become quite bewildering indeed.

I remember...how excited I was when opening the cardboard cartons and FINALLY seeing and holding those first editions of books and audiobooks we worked for monnnths to produce at the publishing company where I was employed in the mid-90's -- what a joy, and it literally felt like a long awaited "birth."

So I understand well the beginning-to-end process of CREATION and want YOU to experience this same sense of pride and satisfaction, even if your "firstborn" arrives via a download to your Kindle! And, by the way, that publishing company, Hambleton Hill Publishing, also owned Associated Publishers Group, the fourth largest book distribution company in the U.S. -- so my introduction to this industry was a very comprehensive one indeed.

Which is why utilizing a publishing consultant can be invaluable in setting your course and enjoying smoooooth sailing given today's vast ocean of publishing possibilities – think of me as your compass for finding True North. Not sure where this nautical inspiration came from...but you get the idea.

And just as each written work is unique, so too is each client’s need for assistance -- so a CUSTOM map needs to be charted accordingly.

Perhaps you’re a newbie to the publishing arena and have NO idea how to get started (a perfectly reasonable response given the now staggering variety of choices, by the way!). And given the very complex maze of decision-making involved at a variety of upcoming junctures in the process, you're feeling like you don't want to go it alone.

Or are you an established author interested in having your titles promoted?

Maybe you're intrigued by the possibility of reaping the financial rewards of higher royalties via today's game-changing self-publishing route but don't know how to get underway or how to best leverage this sizable marketing opportunity.

For any of these scenarios -- or whatever YOUR specific needs -- I’m here to help plus also collaborate with an array of similarly seasoned pros to provide a truly comprehensive scope of services.

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Here’s an overview of ways I can be of help to you -- consider this a menu and select ONLY the ones your project needs (e.g. NO one-size-fits-all philosophy here!):

Pre-publication: Strategic, creative & technical assistance

Guidance on which route to take: traditional publishing or self-publishing (including overview of the complexities of trade book distribution, e.g. physically getting a book onto a shelf at a brick-and-mortar store, etc.)

Competitive market research and development of book proposals including innovative strategies for maximum exposure on Amazon

Writing assistance, ghostwriting, manuscript development, novelization projects (e.g. film scripts-into-books)

Proofing, editing, interior layout, cover artwork/marketing copy
Acquiring endorsements, reviews

Liaison and advisory services for whatever publication route is selected including overseeing all aspects of digital self-publishing projects

Post-publication: Launch & aggressive promotion -- after all, no one can buy a book if they don't know it exists!

Customized press kits (including a crossover business development component when relevant)
Seasoned publicist for tailored media campaigns: local, regional, national

Targeting of niche populations in marketing your title to its ideal audience and driving book $ales

Production of book "trailer" videos, speaker's videos, plus editing of TV and radio interviews into compilation clips

Cross-promotional strategies to incorporate other aspects of your business/professional goals with your book marketing campaign (including pursuit of guest speaking opportunities, etc.)

Special use ebooks: To facilitate various types of commercial objectives, ebooks are often created which are privately distributed or sold -- so these are outside the mainstream “book world" (e.g. not sold via Amazon, et al.). As entrepreneurial zeal resonates with me, these projects are especially of interest and I can assist in creating these on your behalf as well as assisting in strategic planning to leverage the value this customized communication tool will provide for your project, business, nonprofit, etc.

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DID YOU KNOW even large publishing houses only promote a new title for a short while (if at all) -- so if you're [going to be] an author, you WILL need to oversee your title's promotion, period. This is yet another example of a little-known albeit key reality in the publishing industry.

Here are some examples of bookings obtained for my clients, many of whom were first-time authors:

media acquired

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ready to get in touch?

CALL 530.362.1339 (PST)

Or...send email shim.gif - 43 BytesNOW!
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Cheers & I'm looking forward to hearing from YOU ~

S.A. "Sam" Jernigan
Director of Business Development

From a few author clients:

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One of my very first client testimonials in 1999
(I originally focused solely on traditional book PR):

Lucy_quote

A brief note of explanation:

After acquiring a booking for Dr. Papillon on The Oprah Winfrey Show, the show's staff later sourced a feature article I'd similarly acquired for her inDallas Morning News as part of their routine background check. Alas, as a result of the notoriety Dr. Papillon had gained as a key witness in what was known as Texas's "trial of the century" -- a fact I had been unaware of when commencing work on her book's behalf -- her invitation to appear on the show was subsequently withdrawn.

This is why, because of this unique one-time instance, the reference on the media roster on this page is to "bookings" acquired whereas all the other media cited resulted in actual media exposure for my clients. Thus her reference to a "tough media tour" as it was her decision to return to Texas and engage in extensive media interviews.

But you can well imagine how disappointed we both were!

CALL 530.362.1339 (PST)

OR send email

Some of the titles I've represented:


titles I've represented
Click here to enlarge

Comprehensive book development services:

From inception through manuscript development, editing, interior layout + book jacket creation, proofing, garnering pre-publication reviews & endorsements, publishing (including for the U.S. library market), in-store + online retail distribution & customized publicity and promotion...e.g. "comprehensive" indeed!

Shaping the Sonoma-Mendocino Coast by Thomas E. Cochrane

JUST PUBLISHED
February 14, 2017


Developed in its entirety for a client based in Sonoma County (where so many of my referrals still originate): Shaping the Sonoma-Mendocino Coast -- Exploring the Coastal Geology of Northern California by Thomas E. Cochrane, Geologist. This book is a complex nonfiction title which also includes nearly 50 diagrams, maps, and color photos.

Obtained ideal-for-this-title pre-publication endorsements, and arranged for the book to be in 45+ regional retail locations including all 8 location of the top indie bookstore chain, Copperfield's Books, as well as a CA Welcome Center, numerous regional Visitors Centers, and two CA State parks thus far, plus it's also available on Amazon -- on the day it was published, the book had already received a sizable feature article in a local newspaper and my author was a guest on a (PBS) news/talk radio show for an hour-long interview. The first week the title was in distribution, over 60 people attended a book-signing event at a local bookstore.

Read about these plus see subsequent publicity coverage obtained and the growing event roster of public speaking opportunities for the author during the book's multi-month launch plus learn more about this ideal primer for those interested in the often mysterious interplay of water, wind, earthquakes, and other geologic events, processes, and stressors at work in the natural world…(on this website I also built):

www.RiverBeachPress.com.

Recently PUBLISHED
Autumn 2016

Retail edition: September 2016, direct-to-consumer edition (Amazon) June 2016:

Tractors, Trains & Shipwrecks -- Yesteryear Recollections of Sonoma County

"Tractors, Trains & Shipwrecks -- Yesteryear Recollections of Sonoma County": developed this entire book from scratch on my client's behalf (ms. development, copyediting, title, cover artwork/back jacket text, interior layout, all graphics + publication) as she initially just brought me this collection of her late father's handwritten stories -- he was an accomplished community leader (incl. County Supervisor) and they're members of one of Sonoma County's founding ranching families.

LEARN more about these vintage tales set in the 1920s, 30s & beyond:

www.DRRpress.com

Have setup all specialty retail distribution (30+ stores) for this gift book in the Sonoma County region (including three museums, one in Sacramento). Also secured pre-publication high profile endorsements and acquired extensive publicity/promo, plus created the book's website, etc.

NOTE: this client's goal was exclusively a focus on local retail distribution vs. driving online sales.

Other entire-book projects are also currently in production for clients -- will YOURS be next?

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Renaissance representation policy:

Non-fiction genres including business and personal growth/self-help books are my forte. Of keen interest are unique themes created for niche specialty audiences.

Audiobooks also represent another vibrant option for reaching key audiences, especially younger (e.g. 20-something) demographics who frequently prefer to listen vs. read.

Regardless of the medium(s) selected, projects will be assessed for commercial viability if desired -- as projects like memoirs or family stories meant for limited personal distribution are also welcome. Media representation is dependent upon a variety of factors and an offer of representation will be made following an evaluation process.

From a longtime publisher:

Dawon quote

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READ other author "reviews" of my work on their behalf throughout the site...additional feedback from [most of] these & other clients also appears on:

Linked In

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